True, the sega converter is the clear alternative when compared to the Capcom.If you're doing a JAMMA connection you want the Sega JAMMA converter:If you need the jamma connection, this are your choices basically.
This has one of the Sega JAMMA IOs you posted above in it, but it also has an audio amp and a 5V to 3.3V converter just like the Capcom IO. So the only real difference is the kick connector.
The bare-bones Segaa JAMMA IO isn't really meant for JAMMA cabs, it's meant for "JVS Ready" cabs that already have an audio amp and JVS compatible power supply, like the Blast City and New Versus City.
The Sega JAMMA Converter above, and the Capcom JVS IO are really the only two drop-in solutions for running JVS on a JAMMA cab.
it's also worth noting that there is also a cheap Chinese knock-off of the Capcom IO:
note the lack of case, and the black kick connector. I've seen them with and without the power connector populated.
My suggestions for the OP were meant towards what it seemed that he was after which were jamma controls. Which funny enough was the way I was using the first naomi I ever got. the Capcom io were basically just for controls. VGA to monitor and line out to amplified speakers.